Search results

This paper describes the characteristics of the online marketplace, and the strategies and tactics which have been employed in reaching that market, starting with an outline of the special challenges inherent in the nature of the product itself, such as technical barriers and copyright considerations. The next section is an overview of the marketplace, addressing the differing requirements of the intermediary and the end‐user communities, followed by a look at how various tactics for promotion and sales have been employed by the online industry, ranging from promotions, to field and telemarketing sales, to ongoing customer interaction. As the market is notable for its wide international reach, a section is devoted to the requirements for worldwide marketing and support. The final section explores the ways in which the future of the online industry depends on the development of appropriate strategies for expanding the marketplace. The issues of market selection, perceived value of information and pricing strategies are discussed. For information services to move out into a broader market, strategic planning based on market needs must underpin product development and sales promotion.

The term “Electronic Mail System,” or EMS, has many different definitions. In introducing this topic which will be a regular feature of LHT, it is useful to define the scope of that term, at least enough to give readers some idea of what to expect.

Some of you will remember a search system called Leadermart which was developed at Lehigh University in the early 1970s under the direction of Don Hillman. Don viewed Leadermart as one of the few early systems designed for end users rather than information specialists. He attributed its lack of acceptance by information specialists to the marriage of librarians to Boolean searching and their unwillingness to try anything new. Leadermart, however, was not particularly popular with end users either. In my opinion Leadermart's lack of acceptance was primarily due to the quality of results it produced. Also this is important in evaluating current ‘expert systems’ approaches to searching. With Leadermart, if you didn't get good results you had no way of knowing how to change your request to improve the results. Some people pursuing the end user today feel simpler interfaces of the Leadermart type are the single answer to capturing this vast market. In what follows I hope to show that the problem is substantially more complex than suggested by this simple solution.

The purpose of this paper is to further examine clustering search results.

The paper describes and illustrates the most powerful synergy created by the intelligent combination of metasearching and clustering on the fly through Central Search and PolyMeta.

The study finds that the combination of metasearching and clustering, although two opposite functions, can produce effective synergy.

This paper looks at the intelligent combination of metasearching and clustering in the form of Central Search and PolyMeta, giving a new step in savvy searching.

This review considers the construction and value of union catalogues in Czechoslovakia, the Soviet Union, the Federal Republic of Germany, Australia, the USA and Scandinavia, and to network developments in the USA. Consideration is also given to a call for a national lending library in Japan, and the present state of interlending in the Soviet Union.

The new Management Team which is to take the new‐style Aslib into the 80's and beyond, is taking shape.

In the spring of 1982, I published an article in Reference Services Review on marketing libraries and information services. The article covered available literature on that topic from 1970 through part of 1981, the time period immediately following Kotler and Levy's significant and frequently cited article in the January 1969 issue of the Journal of Marketing, which was first to suggest the idea of marketing nonprofit organizations. The article published here is intended to update the earlier work in RSR and will cover the literature of marketing public, academic, special, and school libraries from 1982 to the present.

Producers and consumers – who represent opposing sides of the market – have different frames of reference, which may result in differences in classification of the same products. The authors aim to demonstrate that “classification gaps” have a negative effect on the performance of products and that these effects play a role in different stages of consumers’ decision process.

The data collection consisted of three comprehensive parts covering production and consumption in the music festival market in The Netherlands. The first part focused on festival organizers who were asked to classify their own music festival in terms of musical genres. In total, 70 festival organizers agreed to participate. The second part measured the genre classification of 540 consumers. In the third part, the authors interviewed 1,554 potential visitors of music festivals in The Netherlands about their awareness of the festival and if they considered visiting or actually visited the festival.

This paper provides empirical evidence that a classification gap between the production side and the consumption side of the market has negative effects on music festival performance. In addition, the authors found that this is in part because of lower activation of potential consumers in the marketplace.

An important practical implication of this study is that – in general – producers should be aware that classification gaps can occur – even if they are sure about the classification of their products – and that this can have serious consequences. The category membership of products is often seen as a given, whereas it cannot be assumed that the classification perceived by different economic groups is the same – as demonstrated in this paper.

This paper demonstrates that a fundamental – but understudied – disconnect between the two opposing sides of the market (i.e. producers and consumers) regarding the classification of the same products can have negative effects on performance of these products.

The purpose of this paper is to investigate coaches' views on developing leadership and shared leadership capacity in particular in competitive youth football.

This qualitative examination focusses on the leadership philosophy of ten male coaches at the sub-elite competitive level in youth football in The Netherlands and applies the theory of shared leadership to examine coaches' views on developing leadership capacity.

Only few coaches have a clear philosophy on the development of leadership in general and/or shared leadership in particular. Most coaches do not have a distinct view on how to involve players in the team processes. Shared leadership development in youth teams occurs occasionally but can be implemented more intentionally.

Although this study lacks generalizability, coaches' views are required in understanding how shared leadership is to be developed in youth sport.

For implementing shared leadership in football purposefully, a clear view on the development of youth is required, whereas coaches need to be taught, how to involve the individual players in team processes such as decision-making. In addition, leadership development in sport may have the potential of transfer of skills to other domains.

Learning shared leadership at a young age by athletes can have a positive influence on relationships in teams on micro-level and might have an impact on meso-level within a football club because of its social constructionist approach.

This study is one of the first to apply shared leadership at the micro-level of competitive youth football making use of football coaches' view.